2024

Sinalização

Signage and visual communication for trains and stations

Signage and visual communication system for trains and stations operated by ViaMobilidade.

Realization: Estúdio Plana (in partnership with ON Comunicação Visual)

How to adapt and implement a complex visual system, maintaining unity and clarity for thousands of people every day?

We developed the adaptation of the visual system for all stations on ViaMobilidade's Lines 8-Diamond and 9-Emerald, based on the existing visual identity manual. We also participated in the signage for stations on Metro Lines 4-Yellow and 5-Lilac. The project required coordination between teams, technical proficiency, and time management to ensure efficient public guidance, visual integration, and a seamless experience for daily commuters.

About the client:

ViaMobilidade is the concessionaire responsible for the operation and maintenance of several metropolitan transportation lines in São Paulo, including the Metropolitan Train lines 8-Diamond and 9-Emerald, and Metro line 5-Lilac.

Image Credits: Reproduction/Publicity

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