The Zárique Gestão project included the full development of brand identity — from logo design to the institutional website. Zárique is a consultancy that helps businesses organize their internal knowledge and processes, with a strong focus on autonomy, sustainability, and structured growth. The visual language was designed to balance strategic rigor with approachability, reflecting the company’s mission to empower teams, clarify operations, and unlock business potential. The result is a cohesive and meaningful identity system that supports Zárique’s purpose: building strong businesses through practical, people-centered management.