2025

Design de marca / Webdesign

Lis Welch — visual identity and website

Logo, visual identity and website design for Lis Welch, an editorial professional. The project builds a light and contemporary visual presence aligned with her multidisciplinary work in writing, translation and cultural consulting.

Realization: Estúdio Plana

How to design a brand and website that express diversity, authorship and the power of language — building a contemporary identity for a text-based professional shaped by multiple experiences and perspectives?

The project for Lis Welch focused on creating a visual identity that reflects the central role of language in her work. The logo and visual system were designed with attention to clarity, rhythm and typographic sensitivity, establishing a contemporary presence that highlights text as a core element. The website organizes her trajectory and services in a clear and readable way, balancing functionality and visual expression. The identity extends into a flexible system designed to support the diversity of her practice — from editing and translation to writing and cultural consulting.

About the client:

Lis Welch is an editorial professional working with editing, translation and localization (PT–ES and PT–EN), proofreading and cultural consulting. She also develops fiction writing, game writing and academic texts. She is currently pursuing a master’s degree in Sociology and Anthropology, expanding her research in language and culture.

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