2022

brand design

Brand identity and Shopify e-commerce for Fünve

Brand identity and Shopify website for Fünve, a casual vegan sandal brand handmade in Portugal under fair working conditions.

Realization: Estúdio Plana
Photography: Fünve

How to visually express the values of a vegan, ethically crafted footwear brand through a digital identity that feels modern, comfortable, and aligned with conscious consumption?

Fünve is a vegan sandal brand that blends comfort, social responsibility, and minimalist design. The project included the creation of the logo, full brand identity, and a Shopify-based e-commerce website. The brand values traditional Portuguese craftsmanship and uses durable, vegan materials like natural cork, high-quality microfibers, and recycled cotton leather. The visual identity was designed to reflect this balance between casual style, elegance, and environmental awareness. The website offers a smooth user experience and highlights the product's ethical positioning — Fünve is fully vegan and PETA-certified.

About the client:

Fünve is a casual vegan sandal brand handcrafted in Portugal. All products are made from durable and high-quality materials such as natural cork, microfiber, and recycled cotton leather. With a focus on comfort, ethical production, and a fully vegan philosophy, Fünve is PETA-certified and committed to fair working conditions.

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