2021
Visual identity
Visual adaptation and internal rollout of the “Work That Works” campaign, with newsletters, virtual backgrounds, guides, and branded templates for day-to-day team use.
In partnership with Quintal 22
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“Work That Works” is a global internal campaign from PepsiCo that encourages flexible working models tailored to each team’s needs. Based on an existing key visual, we created a full set of internal communication materials including newsletters, virtual meeting backgrounds, digital guides, manuals, and PowerPoint templates. The challenge was to maintain brand consistency while making the content engaging, accessible, and usable in everyday internal routines. The result is a cohesive visual system that reinforces the campaign’s message in a clear and approachable way.
About the client:
PepsiCo is one of the world’s leading food and beverage companies, with iconic brands like Pepsi, Gatorade, Quaker, and Doritos. Globally and in Brazil, the company invests in innovation, sustainability, and people-centered initiatives — such as the “Work That Works” flexible work program.
