2019
Sinalização
Brand identity, institutional materials and signage system for BlueStar, a medical clinic in São Paulo, developed as part of a brand repositioning process.
Developed at: Yemni – Branding, Design & Communication
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The BlueStar project began with a strategic brand repositioning aimed at updating its perception and strengthening its presence in the local market. The new visual identity was designed to communicate professionalism, trust and organization through a consistent and contemporary graphic system.
This renewed positioning was extended to the clinic’s physical environment through internal signage and institutional materials, ensuring alignment between brand and space. The result is a more structured and intuitive experience, reflecting BlueStar’s new phase.
About the client:
Clinica médica ambulatorial com várias especialidades médicas e também com exames e fonoaudiologia, psicologia e nutrição na zona norte de São Paulo.
